S.W.Y.D came about as a mistake really. whilst filming dirty sanchez i spent most of my time partying at every given opportunity. all of a sudden i had a bank account full of £££££££ a successful tv show and i was on a mission and loving it. i've always loved a party but this gave me real excuse to go fucking mental and i DID. from having one night parties to ones that were lasting up to 5 days straight through. it was then someone said to me "go to bed" in which i replied "SLEEP WHEN YOU'RE DEAD" and ever since it stuck. It's been my mission to start this web site and clothing label for a very long time but now eventually im doing something about it and pulled myself out of cloud coo-coo land. S.W.Y.D to me is all about the skateboarding, partying, rock & rave. They are my biggest loves in life. WELCOME TO S.W.Y.D.